The campaign, titled "Business or Exploitation?", exposes the tobacco industry's exploitation of individuals with mental health conditions and members of the military, with startling facts, such as: Big Tobacco has given away free cigarettes to psychiatric facilities
Has original paperwork/manual
The sordid love affair between Hollywood and cigarettes has withstood the test of time and is likely to endure into the foreseeable future as long as the terms of the agreement are beneficial to both sides
Saying that, I choose to smoke, and its an expression of my freedom, is something that, again, the companies have worked for a long time to reinforce, and its something that they know has resonance." Ling thinks that this framing is clever beyond just appealing to America's individualistic culture: "It also shields [the tobacco companies] from litigation because, if you started smoking because it was your choice, then if you get lung cancer its your fault